Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

Definition of juxtaposition is : A placing or being placed in nearness or contiguity, or side by side; as a juxtaposition of words.

The act of juxtaposition is to place 2 things next to each other. This will affecting human brain to think what is the relationship between those two things. usually from something familiar and less familiar.

There are many different categories of analogies, which will prove to be very useful in the idea generation process. These are two of the categories;

LOGICAL ANALOGIES

Logical analogies are analogies, which use similarities in the design, structure or function of to connect back to the subject. For example a duck can be compared to a hovercraft because of the fact that both of them can move on the surface of land and water. Another example is the comparison of the whale and a submarine, where both can dive to great depths but still need to surface for air. (Sourced from: Nicholas Rourkes’ Art Synectics.)

AFFECTIVE ANALOGIES

Affective analogies are the emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person. This type of analogy is used most frequently in conversation to emphasis certain points. For example, he is like a pig (because he is lazy), she is like an ant (because she is hard working), he is like an owl (because he is wise), etc. This type of analogies uses the intrinsic values of the object as a comparison.

(Sourced from: Nicholas Rourkes’ Art Synectics.)